Knowledgebase
Apr 1, 2025
Terpli Integration Guide: Optimizing Customer Engagement & Loyalty
Discover how to seamlessly integrate Terpli's AI-powered recommendation engine with your loyalty programs and marketing strategy.
What is Terpli?
Terpli is an AI-powered recommendation engine designed to enhance customer engagement, improve product discovery, and optimize loyalty programs for cannabis retailers. By integrating Terpli with loyalty platforms like Springbig, AIQ, and other marketing automation systems, retailers can create personalized experiences that drive higher customer retention and increase revenue.
Retailers using Terpli gain access to intelligent segmentation tools that improve targeting, helping them reach consumers with greater precision and relevance. This guide outlines best practices for integrating Terpli across multiple platforms and optimizing customer engagement.
This guide is your go-to resource for seamlessly integrating Terpli into your customer journey, loyalty programs, and marketing strategy. Whether you're launching Terpli for the first time or optimizing your existing setup, this manual provides clear, actionable steps to help you:
Link Terpli with your existing loyalty program for more relevant rewards and stronger customer engagement.
Refine customer touchpoints to create a more interactive and data-driven shopping experience.
Access platform-specific training through Springbig University and AIQ Academy.
Key Benefits for Retailers
Enhanced Customer Engagement
Smarter customer engagement starts with AI-powered recommendations that make every shopping experience more relevant. Retailers using Terpli have seen up to 25% increase in customer interaction rates.Strengthened Loyalty Programs
Terpli strengthens loyalty programs by aligning rewards with real customer purchasing behavior, keeping engagement high. Dispensaries report an average 15-20% increase in loyalty program participation.Advanced Customer Segmentation
Terpli enhances customer segmentation by leveraging available insights from Springbig and AIQ, helping retailers engage shoppers based on their interactions, such as reviews and tool usage.Improved Business Metrics
Terpli's AI-powered recommendations increase customer lifetime value (CLTV), boost average order value (AOV) by up to 19%, drive higher retention and repeat purchases. The Source+ saw a 35% increase in AOV for Terpli users versus non-Terpli users.
Best Practices for Implementing Terpli
1. Retailer Operations & Marketing Care Packages
Successful integration starts with preparation. Ensure your team understands how Terpli works and how it connects with your loyalty platform.
Set up for success. Identify how Terpli will fit into your current loyalty and marketing strategy before launching. Since Terpli works seamlessly with your existing tech stack, choose where Terpli touch points fit in your customer journey.
Example: Arizona Organix positioned Terpli kiosks at store entry points, reducing wait times and increasing basket sizes by 15% through pre-shopping recommendations.Train your team. Leverage available segments to identify new shoppers who have engaged with Terpli-powered recommendations and retarget them with personalized offers that drive repeat visits.
Communicate the value. Position Terpli as an indispensable resource for helping customers discover products they genuinely love—turning every dispensary visit into a more personalized and satisfying experience.
2. Building Terpli into the Customer Journey
A seamless customer journey means integrating Terpli across multiple touchpoints, ensuring AI-powered recommendations are available whenever and wherever customers interact with your business.
Make access effortless. Incorporate Terpli into in-line menu product cards, category icons, and digital marketing channels to ensure customers can seamlessly engage with AI-powered recommendations at every touchpoint.
Engage customers across platforms. Implement Terpli's insights in website pop-ups, SMS campaigns, email marketing, and mobile apps to maximize visibility. With 60% of cannabis shoppers browsing on mobile, ensure your Terpli implementation is fully mobile-optimized.
Streamline opt-ins. Make it easy for customers to connect with Terpli by connecting Springbig or Alpine IQ to the budtender.
3. Adding Terpli into Loyalty Programs
Integrating Terpli into your loyalty program creates a more engaging experience while increasing retention and sales.
Incentivize product engagement. Reward customers for leaving reviews, interacting with AI recommendations, or exploring new product categories.
Personalize loyalty rewards. Reward customers for engaging with their first Terpli-powered recommendation and reaching review milestones, creating incentives that go beyond generic discounts.
Example: Fresh Karma Dispensaries awarded bonus points for first-time recommendation users, resulting in 157 first-time recommendation rewards converting to over $30K in revenue.Track, measure, and optimize. Use platform analytics to evaluate engagement, refine loyalty campaigns, and maximize long-term customer value.
Co-Marketing & Customer Engagement
1. Co-Marketing Material & Use Cases
Retailers can seamlessly integrate Terpli into their marketing efforts by driving customers to use the tool at key touchpoints, ensuring easier access and engagement.
Promote Terpli across marketing channels. Use social media assets, email campaign visuals, and flyer templates with QR codes directing customers to use the tool.
30-Day New Loyalty Member Journey Example:
Day 1: "Welcome to the Family" email introducing your loyalty program and inviting first-time use of Terpli for an instant point bonus on their next purchase
Day 3: "Discover & Earn" text message with a simple way to leave their first Terpli review, highlighting how feedback unlocks loyalty rewards
Day 7: "What's Fresh This Week" email showcasing new arrivals and limited-time promotions tailored to seasonal preferences
Day 14: "Find Your Perfect Match" reminder encouraging them to use Terpli again, emphasizing how the AI has learned their preferences for even better recommendations
Day 21: "Community Favorites" email featuring staff picks, trending products, and authentic customer stories to create connection
Day 30: "Your First Month Milestone" celebration message thanking them for their loyalty and reminding them how continued Terpli reviews both earn points and fine-tune their personal recommendation algorithm
Enhance in-store visibility. Place stanchion signs, counter displays, and pop-up banners in high-traffic areas, making it easy for customers to scan a QR code and engage with Terpli.
Embed Terpli in the shopping journey. Offer in-line menu product cards and category icons on digital menus, making Terpli's tool accessible at the moment of product selection.
Encourage engagement before checkout. Position Terpli as a pre-checkout tool, prompting customers to get a last-minute recommendation to potentially increase their basket size.
Maintain brand consistency. Use approved messaging that frames Terpli as a must-have shopping resource, while ensuring compliance with cannabis advertising regulations.
2. Social Media Touchpoints
Terpli creates engaging, interactive social content for dispensary use that encourages customers to explore and use the tool.
Drive engagement through interactive content. Use Instagram Stories, Tiktok, and in-feed posts to educate customers on how Terpli helps them find products they'll love.
Encourage participation. Create interactive polls, "This or That" matchups, and "What's Your Pick?" posts that prompt users to think about their preferences and use Terpli for personalized recommendations.
Highlight Terpli as a shopping tool. Share behind-the-scenes content, tutorials, or quick demo videos showcasing how easy it is to use Terpli in-store or online.
Make it effortless to access. Feature QR codes in captions or story highlights linking directly to Terpli, making it easy for customers to engage instantly.
3. Customizing for Different Loyalty Platforms
Retailers using Springbig or AIQ should tailor their approach based on each platform's capabilities to maximize the impact of Terpli.
Understand platform differences. Springbig and AIQ offer unique automation settings. Adjust messaging, timing, and engagement strategies to fit each system's strengths.
Track Terpli activities. Both Springbig and AIQ can track customer interactions with Terpli. Use these tracking capabilities to build customer segments based on:
First-time Terpli users
Frequent recommendation seekers
Review contributors
Next Steps & Additional Resources
Budtender & Marketing Team Training – Access Terpli Budtender Training to train your staff on best practices.
Case Studies & Best Practices – Learn from real-world examples of Terpli's impact on dispensary success.
Integration Support – Contact Terpli for additional guidance on optimizing your implementation.
What is Terpli?
Terpli is an AI-powered recommendation engine designed to enhance customer engagement, improve product discovery, and optimize loyalty programs for cannabis retailers. By integrating Terpli with loyalty platforms like Springbig, AIQ, and other marketing automation systems, retailers can create personalized experiences that drive higher customer retention and increase revenue.
Retailers using Terpli gain access to intelligent segmentation tools that improve targeting, helping them reach consumers with greater precision and relevance. This guide outlines best practices for integrating Terpli across multiple platforms and optimizing customer engagement.
This guide is your go-to resource for seamlessly integrating Terpli into your customer journey, loyalty programs, and marketing strategy. Whether you're launching Terpli for the first time or optimizing your existing setup, this manual provides clear, actionable steps to help you:
Link Terpli with your existing loyalty program for more relevant rewards and stronger customer engagement.
Refine customer touchpoints to create a more interactive and data-driven shopping experience.
Access platform-specific training through Springbig University and AIQ Academy.
Key Benefits for Retailers
Enhanced Customer Engagement
Smarter customer engagement starts with AI-powered recommendations that make every shopping experience more relevant. Retailers using Terpli have seen up to 25% increase in customer interaction rates.Strengthened Loyalty Programs
Terpli strengthens loyalty programs by aligning rewards with real customer purchasing behavior, keeping engagement high. Dispensaries report an average 15-20% increase in loyalty program participation.Advanced Customer Segmentation
Terpli enhances customer segmentation by leveraging available insights from Springbig and AIQ, helping retailers engage shoppers based on their interactions, such as reviews and tool usage.Improved Business Metrics
Terpli's AI-powered recommendations increase customer lifetime value (CLTV), boost average order value (AOV) by up to 19%, drive higher retention and repeat purchases. The Source+ saw a 35% increase in AOV for Terpli users versus non-Terpli users.
Best Practices for Implementing Terpli
1. Retailer Operations & Marketing Care Packages
Successful integration starts with preparation. Ensure your team understands how Terpli works and how it connects with your loyalty platform.
Set up for success. Identify how Terpli will fit into your current loyalty and marketing strategy before launching. Since Terpli works seamlessly with your existing tech stack, choose where Terpli touch points fit in your customer journey.
Example: Arizona Organix positioned Terpli kiosks at store entry points, reducing wait times and increasing basket sizes by 15% through pre-shopping recommendations.Train your team. Leverage available segments to identify new shoppers who have engaged with Terpli-powered recommendations and retarget them with personalized offers that drive repeat visits.
Communicate the value. Position Terpli as an indispensable resource for helping customers discover products they genuinely love—turning every dispensary visit into a more personalized and satisfying experience.
2. Building Terpli into the Customer Journey
A seamless customer journey means integrating Terpli across multiple touchpoints, ensuring AI-powered recommendations are available whenever and wherever customers interact with your business.
Make access effortless. Incorporate Terpli into in-line menu product cards, category icons, and digital marketing channels to ensure customers can seamlessly engage with AI-powered recommendations at every touchpoint.
Engage customers across platforms. Implement Terpli's insights in website pop-ups, SMS campaigns, email marketing, and mobile apps to maximize visibility. With 60% of cannabis shoppers browsing on mobile, ensure your Terpli implementation is fully mobile-optimized.
Streamline opt-ins. Make it easy for customers to connect with Terpli by connecting Springbig or Alpine IQ to the budtender.
3. Adding Terpli into Loyalty Programs
Integrating Terpli into your loyalty program creates a more engaging experience while increasing retention and sales.
Incentivize product engagement. Reward customers for leaving reviews, interacting with AI recommendations, or exploring new product categories.
Personalize loyalty rewards. Reward customers for engaging with their first Terpli-powered recommendation and reaching review milestones, creating incentives that go beyond generic discounts.
Example: Fresh Karma Dispensaries awarded bonus points for first-time recommendation users, resulting in 157 first-time recommendation rewards converting to over $30K in revenue.Track, measure, and optimize. Use platform analytics to evaluate engagement, refine loyalty campaigns, and maximize long-term customer value.
Co-Marketing & Customer Engagement
1. Co-Marketing Material & Use Cases
Retailers can seamlessly integrate Terpli into their marketing efforts by driving customers to use the tool at key touchpoints, ensuring easier access and engagement.
Promote Terpli across marketing channels. Use social media assets, email campaign visuals, and flyer templates with QR codes directing customers to use the tool.
30-Day New Loyalty Member Journey Example:
Day 1: "Welcome to the Family" email introducing your loyalty program and inviting first-time use of Terpli for an instant point bonus on their next purchase
Day 3: "Discover & Earn" text message with a simple way to leave their first Terpli review, highlighting how feedback unlocks loyalty rewards
Day 7: "What's Fresh This Week" email showcasing new arrivals and limited-time promotions tailored to seasonal preferences
Day 14: "Find Your Perfect Match" reminder encouraging them to use Terpli again, emphasizing how the AI has learned their preferences for even better recommendations
Day 21: "Community Favorites" email featuring staff picks, trending products, and authentic customer stories to create connection
Day 30: "Your First Month Milestone" celebration message thanking them for their loyalty and reminding them how continued Terpli reviews both earn points and fine-tune their personal recommendation algorithm
Enhance in-store visibility. Place stanchion signs, counter displays, and pop-up banners in high-traffic areas, making it easy for customers to scan a QR code and engage with Terpli.
Embed Terpli in the shopping journey. Offer in-line menu product cards and category icons on digital menus, making Terpli's tool accessible at the moment of product selection.
Encourage engagement before checkout. Position Terpli as a pre-checkout tool, prompting customers to get a last-minute recommendation to potentially increase their basket size.
Maintain brand consistency. Use approved messaging that frames Terpli as a must-have shopping resource, while ensuring compliance with cannabis advertising regulations.
2. Social Media Touchpoints
Terpli creates engaging, interactive social content for dispensary use that encourages customers to explore and use the tool.
Drive engagement through interactive content. Use Instagram Stories, Tiktok, and in-feed posts to educate customers on how Terpli helps them find products they'll love.
Encourage participation. Create interactive polls, "This or That" matchups, and "What's Your Pick?" posts that prompt users to think about their preferences and use Terpli for personalized recommendations.
Highlight Terpli as a shopping tool. Share behind-the-scenes content, tutorials, or quick demo videos showcasing how easy it is to use Terpli in-store or online.
Make it effortless to access. Feature QR codes in captions or story highlights linking directly to Terpli, making it easy for customers to engage instantly.
3. Customizing for Different Loyalty Platforms
Retailers using Springbig or AIQ should tailor their approach based on each platform's capabilities to maximize the impact of Terpli.
Understand platform differences. Springbig and AIQ offer unique automation settings. Adjust messaging, timing, and engagement strategies to fit each system's strengths.
Track Terpli activities. Both Springbig and AIQ can track customer interactions with Terpli. Use these tracking capabilities to build customer segments based on:
First-time Terpli users
Frequent recommendation seekers
Review contributors
Next Steps & Additional Resources
Budtender & Marketing Team Training – Access Terpli Budtender Training to train your staff on best practices.
Case Studies & Best Practices – Learn from real-world examples of Terpli's impact on dispensary success.
Integration Support – Contact Terpli for additional guidance on optimizing your implementation.
What is Terpli?
Terpli is an AI-powered recommendation engine designed to enhance customer engagement, improve product discovery, and optimize loyalty programs for cannabis retailers. By integrating Terpli with loyalty platforms like Springbig, AIQ, and other marketing automation systems, retailers can create personalized experiences that drive higher customer retention and increase revenue.
Retailers using Terpli gain access to intelligent segmentation tools that improve targeting, helping them reach consumers with greater precision and relevance. This guide outlines best practices for integrating Terpli across multiple platforms and optimizing customer engagement.
This guide is your go-to resource for seamlessly integrating Terpli into your customer journey, loyalty programs, and marketing strategy. Whether you're launching Terpli for the first time or optimizing your existing setup, this manual provides clear, actionable steps to help you:
Link Terpli with your existing loyalty program for more relevant rewards and stronger customer engagement.
Refine customer touchpoints to create a more interactive and data-driven shopping experience.
Access platform-specific training through Springbig University and AIQ Academy.
Key Benefits for Retailers
Enhanced Customer Engagement
Smarter customer engagement starts with AI-powered recommendations that make every shopping experience more relevant. Retailers using Terpli have seen up to 25% increase in customer interaction rates.Strengthened Loyalty Programs
Terpli strengthens loyalty programs by aligning rewards with real customer purchasing behavior, keeping engagement high. Dispensaries report an average 15-20% increase in loyalty program participation.Advanced Customer Segmentation
Terpli enhances customer segmentation by leveraging available insights from Springbig and AIQ, helping retailers engage shoppers based on their interactions, such as reviews and tool usage.Improved Business Metrics
Terpli's AI-powered recommendations increase customer lifetime value (CLTV), boost average order value (AOV) by up to 19%, drive higher retention and repeat purchases. The Source+ saw a 35% increase in AOV for Terpli users versus non-Terpli users.
Best Practices for Implementing Terpli
1. Retailer Operations & Marketing Care Packages
Successful integration starts with preparation. Ensure your team understands how Terpli works and how it connects with your loyalty platform.
Set up for success. Identify how Terpli will fit into your current loyalty and marketing strategy before launching. Since Terpli works seamlessly with your existing tech stack, choose where Terpli touch points fit in your customer journey.
Example: Arizona Organix positioned Terpli kiosks at store entry points, reducing wait times and increasing basket sizes by 15% through pre-shopping recommendations.Train your team. Leverage available segments to identify new shoppers who have engaged with Terpli-powered recommendations and retarget them with personalized offers that drive repeat visits.
Communicate the value. Position Terpli as an indispensable resource for helping customers discover products they genuinely love—turning every dispensary visit into a more personalized and satisfying experience.
2. Building Terpli into the Customer Journey
A seamless customer journey means integrating Terpli across multiple touchpoints, ensuring AI-powered recommendations are available whenever and wherever customers interact with your business.
Make access effortless. Incorporate Terpli into in-line menu product cards, category icons, and digital marketing channels to ensure customers can seamlessly engage with AI-powered recommendations at every touchpoint.
Engage customers across platforms. Implement Terpli's insights in website pop-ups, SMS campaigns, email marketing, and mobile apps to maximize visibility. With 60% of cannabis shoppers browsing on mobile, ensure your Terpli implementation is fully mobile-optimized.
Streamline opt-ins. Make it easy for customers to connect with Terpli by connecting Springbig or Alpine IQ to the budtender.
3. Adding Terpli into Loyalty Programs
Integrating Terpli into your loyalty program creates a more engaging experience while increasing retention and sales.
Incentivize product engagement. Reward customers for leaving reviews, interacting with AI recommendations, or exploring new product categories.
Personalize loyalty rewards. Reward customers for engaging with their first Terpli-powered recommendation and reaching review milestones, creating incentives that go beyond generic discounts.
Example: Fresh Karma Dispensaries awarded bonus points for first-time recommendation users, resulting in 157 first-time recommendation rewards converting to over $30K in revenue.Track, measure, and optimize. Use platform analytics to evaluate engagement, refine loyalty campaigns, and maximize long-term customer value.
Co-Marketing & Customer Engagement
1. Co-Marketing Material & Use Cases
Retailers can seamlessly integrate Terpli into their marketing efforts by driving customers to use the tool at key touchpoints, ensuring easier access and engagement.
Promote Terpli across marketing channels. Use social media assets, email campaign visuals, and flyer templates with QR codes directing customers to use the tool.
30-Day New Loyalty Member Journey Example:
Day 1: "Welcome to the Family" email introducing your loyalty program and inviting first-time use of Terpli for an instant point bonus on their next purchase
Day 3: "Discover & Earn" text message with a simple way to leave their first Terpli review, highlighting how feedback unlocks loyalty rewards
Day 7: "What's Fresh This Week" email showcasing new arrivals and limited-time promotions tailored to seasonal preferences
Day 14: "Find Your Perfect Match" reminder encouraging them to use Terpli again, emphasizing how the AI has learned their preferences for even better recommendations
Day 21: "Community Favorites" email featuring staff picks, trending products, and authentic customer stories to create connection
Day 30: "Your First Month Milestone" celebration message thanking them for their loyalty and reminding them how continued Terpli reviews both earn points and fine-tune their personal recommendation algorithm
Enhance in-store visibility. Place stanchion signs, counter displays, and pop-up banners in high-traffic areas, making it easy for customers to scan a QR code and engage with Terpli.
Embed Terpli in the shopping journey. Offer in-line menu product cards and category icons on digital menus, making Terpli's tool accessible at the moment of product selection.
Encourage engagement before checkout. Position Terpli as a pre-checkout tool, prompting customers to get a last-minute recommendation to potentially increase their basket size.
Maintain brand consistency. Use approved messaging that frames Terpli as a must-have shopping resource, while ensuring compliance with cannabis advertising regulations.
2. Social Media Touchpoints
Terpli creates engaging, interactive social content for dispensary use that encourages customers to explore and use the tool.
Drive engagement through interactive content. Use Instagram Stories, Tiktok, and in-feed posts to educate customers on how Terpli helps them find products they'll love.
Encourage participation. Create interactive polls, "This or That" matchups, and "What's Your Pick?" posts that prompt users to think about their preferences and use Terpli for personalized recommendations.
Highlight Terpli as a shopping tool. Share behind-the-scenes content, tutorials, or quick demo videos showcasing how easy it is to use Terpli in-store or online.
Make it effortless to access. Feature QR codes in captions or story highlights linking directly to Terpli, making it easy for customers to engage instantly.
3. Customizing for Different Loyalty Platforms
Retailers using Springbig or AIQ should tailor their approach based on each platform's capabilities to maximize the impact of Terpli.
Understand platform differences. Springbig and AIQ offer unique automation settings. Adjust messaging, timing, and engagement strategies to fit each system's strengths.
Track Terpli activities. Both Springbig and AIQ can track customer interactions with Terpli. Use these tracking capabilities to build customer segments based on:
First-time Terpli users
Frequent recommendation seekers
Review contributors
Next Steps & Additional Resources
Budtender & Marketing Team Training – Access Terpli Budtender Training to train your staff on best practices.
Case Studies & Best Practices – Learn from real-world examples of Terpli's impact on dispensary success.
Integration Support – Contact Terpli for additional guidance on optimizing your implementation.
Marketing Director
The Source+
“Implementing Terpli transformed how we connect with our customers. Our AOV increased by 24% for Terpli users, and we've seen a significant boost in loyalty program engagement. The personalized recommendations have become an essential part of our customer experience strategy.”
Marketing Director
The Source+
“Implementing Terpli transformed how we connect with our customers. Our AOV increased by 24% for Terpli users, and we've seen a significant boost in loyalty program engagement. The personalized recommendations have become an essential part of our customer experience strategy.”
