Case Study
Feb 17, 2025
Maximizing Customer Lifetime Value with Terpli’s AI-Powered Insights
Terpli transforms retail engagement by prioritizing trust and personalization. Rather than pushing high-priced or high-potency products, our AI-driven recommendations focus on what shoppers actually need—better sleep, relaxation, or energy. This approach keeps customers coming back, increasing repeat purchases and overall lifetime value (CLTV).
At Terpli, personalization is at the core of every recommendation. Rather than steering customers solely toward the highest-priced or most potent products, the focus is on building trust and loyalty by aligning recommendations with each shopper’s needs and desired effects. Whether seeking better sleep, relaxation, or energy, customers find products that genuinely fit their goals.
Dispensaries that prioritize personalized experiences see measurable results. Shoppers who feel understood return more often, increasing repeat purchases and lifetime value (LTV). Even those with initially lower average order values (AOV) tend to purchase more frequently, leading to higher overall monthly spend and long-term revenue growth.
Customer Lifetime Value (CLTV) is the total revenue a dispensary can expect from a single customer over time. Higher CLTV means customers are returning more often and spending more per visit. With Terpli, engagement drives CLTV growth, leading to sustained revenue increases.
Customer Lifetime Value (CLTV) Impact with Terpli
Loyalty programs alone don’t maximize value—engagement does. Customers who took action on Terpli-powered recommendations saw a 95.25% increase in CLTV, while those who left Terpli-facilitated reviews experienced a 238.59% lift in CLTV.
CLTV Impact Across Dispensaries:
+119.2% CLTV for customers who acted on Terpli recommendations.
+319.1% CLTV for customers who left a Terpli-powered review.
+40.5% to +307.9% CLTV growth across multiple dispensaries.
Up to 543% CLTV increase when customers engaged with recommendations and left a review.
By aligning recommendations with shoppers’ specific needs, Terpli creates meaningful business outcomes—higher AOV, stronger retention, and deeper customer loyalty.
Maximizing Engagement with Terpli and AIQ
Retailers integrating Terpli’s AI-powered recommendations with AIQ’s customer segmentation and retention tools create a comprehensive strategy for increasing engagement and spend:
Effect-Driven Recommendations – Terpli’s AI leverages batch-specific COA lab data and verified customer reviews for personalized product suggestions beyond Indica/Sativa or THC%.
Customer Lifecycle Engagement – AIQ segments shoppers based on purchasing patterns, enabling targeted outreach and dynamic promotions.
Loyalty & Retention Growth – AIQ’s insights combined with Terpli’s recommendation engine drive repeat visits and higher-value transactions. Dispensaries using this combination have seen a 10-15% increase in loyalty sign-ups, as personalized recommendations encourage more customers to join and stay engaged with rewards programs.
Seamless Integration & QR Code Engagement – Branded QR codes placed in-store and online connect customers to recommendations and review opportunities. Shoppers can scan to explore products, leave feedback, and earn AIQ loyalty points—keeping them engaged beyond their first visit.
This combination ensures customers receive relevant recommendations, return more frequently, and contribute to sustained revenue growth.
Data-Driven Retail Success
Dispensaries focused on personalized customer experiences and AI-driven insights position themselves for sustained growth. With Terpli and AIQ working together, CLTV increases, retention strengthens, and customers engage more deeply with the shopping experience.
With more tailored recommendations, return visits increase, and monthly spend grows.
Book a demo today to see how Terpli’s AI-powered recommendations drive long-term success.
At Terpli, personalization is at the core of every recommendation. Rather than steering customers solely toward the highest-priced or most potent products, the focus is on building trust and loyalty by aligning recommendations with each shopper’s needs and desired effects. Whether seeking better sleep, relaxation, or energy, customers find products that genuinely fit their goals.
Dispensaries that prioritize personalized experiences see measurable results. Shoppers who feel understood return more often, increasing repeat purchases and lifetime value (LTV). Even those with initially lower average order values (AOV) tend to purchase more frequently, leading to higher overall monthly spend and long-term revenue growth.
Customer Lifetime Value (CLTV) is the total revenue a dispensary can expect from a single customer over time. Higher CLTV means customers are returning more often and spending more per visit. With Terpli, engagement drives CLTV growth, leading to sustained revenue increases.
Customer Lifetime Value (CLTV) Impact with Terpli
Loyalty programs alone don’t maximize value—engagement does. Customers who took action on Terpli-powered recommendations saw a 95.25% increase in CLTV, while those who left Terpli-facilitated reviews experienced a 238.59% lift in CLTV.
CLTV Impact Across Dispensaries:
+119.2% CLTV for customers who acted on Terpli recommendations.
+319.1% CLTV for customers who left a Terpli-powered review.
+40.5% to +307.9% CLTV growth across multiple dispensaries.
Up to 543% CLTV increase when customers engaged with recommendations and left a review.
By aligning recommendations with shoppers’ specific needs, Terpli creates meaningful business outcomes—higher AOV, stronger retention, and deeper customer loyalty.
Maximizing Engagement with Terpli and AIQ
Retailers integrating Terpli’s AI-powered recommendations with AIQ’s customer segmentation and retention tools create a comprehensive strategy for increasing engagement and spend:
Effect-Driven Recommendations – Terpli’s AI leverages batch-specific COA lab data and verified customer reviews for personalized product suggestions beyond Indica/Sativa or THC%.
Customer Lifecycle Engagement – AIQ segments shoppers based on purchasing patterns, enabling targeted outreach and dynamic promotions.
Loyalty & Retention Growth – AIQ’s insights combined with Terpli’s recommendation engine drive repeat visits and higher-value transactions. Dispensaries using this combination have seen a 10-15% increase in loyalty sign-ups, as personalized recommendations encourage more customers to join and stay engaged with rewards programs.
Seamless Integration & QR Code Engagement – Branded QR codes placed in-store and online connect customers to recommendations and review opportunities. Shoppers can scan to explore products, leave feedback, and earn AIQ loyalty points—keeping them engaged beyond their first visit.
This combination ensures customers receive relevant recommendations, return more frequently, and contribute to sustained revenue growth.
Data-Driven Retail Success
Dispensaries focused on personalized customer experiences and AI-driven insights position themselves for sustained growth. With Terpli and AIQ working together, CLTV increases, retention strengthens, and customers engage more deeply with the shopping experience.
With more tailored recommendations, return visits increase, and monthly spend grows.
Book a demo today to see how Terpli’s AI-powered recommendations drive long-term success.
At Terpli, personalization is at the core of every recommendation. Rather than steering customers solely toward the highest-priced or most potent products, the focus is on building trust and loyalty by aligning recommendations with each shopper’s needs and desired effects. Whether seeking better sleep, relaxation, or energy, customers find products that genuinely fit their goals.
Dispensaries that prioritize personalized experiences see measurable results. Shoppers who feel understood return more often, increasing repeat purchases and lifetime value (LTV). Even those with initially lower average order values (AOV) tend to purchase more frequently, leading to higher overall monthly spend and long-term revenue growth.
Customer Lifetime Value (CLTV) is the total revenue a dispensary can expect from a single customer over time. Higher CLTV means customers are returning more often and spending more per visit. With Terpli, engagement drives CLTV growth, leading to sustained revenue increases.
Customer Lifetime Value (CLTV) Impact with Terpli
Loyalty programs alone don’t maximize value—engagement does. Customers who took action on Terpli-powered recommendations saw a 95.25% increase in CLTV, while those who left Terpli-facilitated reviews experienced a 238.59% lift in CLTV.
CLTV Impact Across Dispensaries:
+119.2% CLTV for customers who acted on Terpli recommendations.
+319.1% CLTV for customers who left a Terpli-powered review.
+40.5% to +307.9% CLTV growth across multiple dispensaries.
Up to 543% CLTV increase when customers engaged with recommendations and left a review.
By aligning recommendations with shoppers’ specific needs, Terpli creates meaningful business outcomes—higher AOV, stronger retention, and deeper customer loyalty.
Maximizing Engagement with Terpli and AIQ
Retailers integrating Terpli’s AI-powered recommendations with AIQ’s customer segmentation and retention tools create a comprehensive strategy for increasing engagement and spend:
Effect-Driven Recommendations – Terpli’s AI leverages batch-specific COA lab data and verified customer reviews for personalized product suggestions beyond Indica/Sativa or THC%.
Customer Lifecycle Engagement – AIQ segments shoppers based on purchasing patterns, enabling targeted outreach and dynamic promotions.
Loyalty & Retention Growth – AIQ’s insights combined with Terpli’s recommendation engine drive repeat visits and higher-value transactions. Dispensaries using this combination have seen a 10-15% increase in loyalty sign-ups, as personalized recommendations encourage more customers to join and stay engaged with rewards programs.
Seamless Integration & QR Code Engagement – Branded QR codes placed in-store and online connect customers to recommendations and review opportunities. Shoppers can scan to explore products, leave feedback, and earn AIQ loyalty points—keeping them engaged beyond their first visit.
This combination ensures customers receive relevant recommendations, return more frequently, and contribute to sustained revenue growth.
Data-Driven Retail Success
Dispensaries focused on personalized customer experiences and AI-driven insights position themselves for sustained growth. With Terpli and AIQ working together, CLTV increases, retention strengthens, and customers engage more deeply with the shopping experience.
With more tailored recommendations, return visits increase, and monthly spend grows.
Book a demo today to see how Terpli’s AI-powered recommendations drive long-term success.
Adrienne Airhart
CTO/CMO, The Higher Path
“Terpli is a beautiful manifestation of the technical needs and prowess of our times mixed with good old fashioned customer service. Letting people choose their products based on actual science is proving to be both empowering and monetarily beneficial — for all involved.”
Adrienne Airhart
CTO/CMO, The Higher Path
“Terpli is a beautiful manifestation of the technical needs and prowess of our times mixed with good old fashioned customer service. Letting people choose their products based on actual science is proving to be both empowering and monetarily beneficial — for all involved.”
