Case Study
Dec 4, 2024
Driving Success in Illinois Cannabis Retail through Data and Personalization
Stay ahead in Illinois’ cannabis market with Terpli’s AI-powered budtender. Elevate dispensary performance with personalized, data-driven recommendations that boost sales, foster trust, and drive customer loyalty. See how actionable insights fuel growth and engagement.
Illinois’ cannabis market is rapidly expanding, creating opportunities and challenges for dispensaries. Staying competitive while managing evolving regulations and catering to a diverse customer base demands innovative solutions.
With Terpli’s AI-powered budtender, Illinois dispensaries can:
Connect with customers through data-driven, personalized recommendations.
Gain insights to foster engagement and increase customer loyalty.
Drive sustainable growth by leveraging actionable data and technology.
The Challenge
Illinois dispensaries face intense competition and must constantly adapt to thrive in a growing market. Serving a wide range of customers, from first-time users to seasoned enthusiasts, requires more than a one-size-fits-all approach. Through countless conversations we’ve had with retailers across the country, and pulling from industry data, Terpli has learned that:
The market is increasingly crowded, with new players regularly entering the space, making differentiation critical.
Customer diversity demands precise, personalized recommendations to meet varying preferences and motivations.
Complex and evolving regulations create operational burdens that dispensaries must manage while maintaining customer satisfaction.
Over 80% of cannabis sales involve technology, with 50-75% happening online. In-store customers often use kiosks, removing the traditional budtender experience from many transactions.
Without the right tools, these challenges can lead to low Average Order Values (AOV), missed opportunities for customer loyalty, and high browsing-to-purchase ratios. Terpli directly addresses these issues with insights that elevate the customer experience while supporting compliance.
The Solution
Terpli empowers Illinois dispensaries with an AI-powered budtender that delivers personalized customer engagement while simplifying operations. By integrating seamlessly with existing systems, Terpli helps dispensaries enhance the customer journey and optimize their business strategies.
Personalized Recommendations: Terpli guides customers through a quick, interactive quiz to match them with products tailored to their preferences (e.g., relaxation, focus).
Data-Driven Insights: Using lab data, terpene profiles, and real customer feedback, Terpli provides scientifically backed recommendations that customers trust.
Inventory Optimization: Near real-time insights help dispensaries adjust their offerings, avoid overstock, and capitalize on high-demand products.
Customer Confidence: Terpli’s transparent, data-driven approach builds trust, ensuring customers feel confident in their choices.
With Terpli, dispensaries can drive higher engagement, boost Average Order Values (AOV), and foster lasting customer loyalty.
The Results
Comparing the first five months of the year, to the next, Illinois dispensaries using Terpli saw substantial improvements across key performance indicators, showcasing the platform’s ability to drive engagement, boost revenue, and increase customer loyalty.
Additional metrics illustrating Terpli’s impact include:
Revenue Per Location: Monthly revenue per location grew by 223%, increasing from an average of $3,080/mo. in the first five months to nearly $10,000 per month per location in the latter half of the year, a return of over 30x ROI.
Order Volume: Average monthly orders per location nearly tripled, rising from 33 to 100 (+197.8%).
Engagement Metrics: Recommendations per month per location rose from 561 to 767, reflecting a 36.7% increase in engagement.While engagement only rose about 40%, both orders and revenue increased well over 200%, demonstrating extremely high-value and repeat customers engaging with Terpli.
Loyalty Growth: Monthly loyalty signups per location climbed from 7.83 to 11.15, a growth of 42.5%, fostering deeper customer retention and accounting for nearly 15% of all loyalty signups on a monthly basis.
Terpli’s personalized recommendations are central to these results. By matching customers with products that align with their preferences, Terpli fosters meaningful engagement and drives increased spending. Dispensaries using Terpli reported an
Average Order Value (AOV) of $102.19— 41.75% higher AOV than the $72.09 average for website shoppers.
This significant lift demonstrates how Terpli not only increases order volume but also encourages higher-value purchases.
The data highlights a clear trend; Terpli users spend more, engage more, and demonstrate greater loyalty. A higher AOV underscores that customers guided by Terpli are making more considered, higher-value selections, directly contributing to dispensary revenue growth.
Terpli’s increase in recommendations and engagement shows its ability to connect customers with the right products, building trust and satisfaction. This heightened engagement translates to increased loyalty signups, strengthening relationships and creating repeat customers. These loyal customers visit more often, spend more consistently, and increase both transaction frequency and basket size.
By driving engagement, loyalty, and frequent purchases, Terpli enables dispensaries to establish a cycle of sustained growth. The metrics speak for themselves; Terpli equips dispensaries to cultivate a loyal, high-value customer base that supports long-term success.
Future Growth Opportunities
Illinois’ cannabis market is rapidly evolving, requiring dispensaries to adapt to shifting regulations, growing competition, and rising customer expectations. To meet these challenges, Terpli helps dispensaries create seamless shopping experiences by translating its personalized, data-driven recommendations into both online and in-store environments.
Through innovations like kiosk integration, Terpli ensures customers receive tailored product suggestions regardless of how they shop. This approach enhances engagement, supports compliance, and positions dispensaries for sustainable growth in a dynamic market.
Experience The Difference Yourself
Illinois dispensaries ready to elevate their customer experience and drive sustainable growth can turn to Terpli for a proven solution. With its intuitive tools and data-driven insights, Terpli makes it easy to engage customers, streamline operations, and stand out in a competitive market.
Book a demo today and discover how Terpli’s AI-powered budtender can transform your dispensary’s success.
Illinois’ cannabis market is rapidly expanding, creating opportunities and challenges for dispensaries. Staying competitive while managing evolving regulations and catering to a diverse customer base demands innovative solutions.
With Terpli’s AI-powered budtender, Illinois dispensaries can:
Connect with customers through data-driven, personalized recommendations.
Gain insights to foster engagement and increase customer loyalty.
Drive sustainable growth by leveraging actionable data and technology.
The Challenge
Illinois dispensaries face intense competition and must constantly adapt to thrive in a growing market. Serving a wide range of customers, from first-time users to seasoned enthusiasts, requires more than a one-size-fits-all approach. Through countless conversations we’ve had with retailers across the country, and pulling from industry data, Terpli has learned that:
The market is increasingly crowded, with new players regularly entering the space, making differentiation critical.
Customer diversity demands precise, personalized recommendations to meet varying preferences and motivations.
Complex and evolving regulations create operational burdens that dispensaries must manage while maintaining customer satisfaction.
Over 80% of cannabis sales involve technology, with 50-75% happening online. In-store customers often use kiosks, removing the traditional budtender experience from many transactions.
Without the right tools, these challenges can lead to low Average Order Values (AOV), missed opportunities for customer loyalty, and high browsing-to-purchase ratios. Terpli directly addresses these issues with insights that elevate the customer experience while supporting compliance.
The Solution
Terpli empowers Illinois dispensaries with an AI-powered budtender that delivers personalized customer engagement while simplifying operations. By integrating seamlessly with existing systems, Terpli helps dispensaries enhance the customer journey and optimize their business strategies.
Personalized Recommendations: Terpli guides customers through a quick, interactive quiz to match them with products tailored to their preferences (e.g., relaxation, focus).
Data-Driven Insights: Using lab data, terpene profiles, and real customer feedback, Terpli provides scientifically backed recommendations that customers trust.
Inventory Optimization: Near real-time insights help dispensaries adjust their offerings, avoid overstock, and capitalize on high-demand products.
Customer Confidence: Terpli’s transparent, data-driven approach builds trust, ensuring customers feel confident in their choices.
With Terpli, dispensaries can drive higher engagement, boost Average Order Values (AOV), and foster lasting customer loyalty.
The Results
Comparing the first five months of the year, to the next, Illinois dispensaries using Terpli saw substantial improvements across key performance indicators, showcasing the platform’s ability to drive engagement, boost revenue, and increase customer loyalty.
Additional metrics illustrating Terpli’s impact include:
Revenue Per Location: Monthly revenue per location grew by 223%, increasing from an average of $3,080/mo. in the first five months to nearly $10,000 per month per location in the latter half of the year, a return of over 30x ROI.
Order Volume: Average monthly orders per location nearly tripled, rising from 33 to 100 (+197.8%).
Engagement Metrics: Recommendations per month per location rose from 561 to 767, reflecting a 36.7% increase in engagement.While engagement only rose about 40%, both orders and revenue increased well over 200%, demonstrating extremely high-value and repeat customers engaging with Terpli.
Loyalty Growth: Monthly loyalty signups per location climbed from 7.83 to 11.15, a growth of 42.5%, fostering deeper customer retention and accounting for nearly 15% of all loyalty signups on a monthly basis.
Terpli’s personalized recommendations are central to these results. By matching customers with products that align with their preferences, Terpli fosters meaningful engagement and drives increased spending. Dispensaries using Terpli reported an
Average Order Value (AOV) of $102.19— 41.75% higher AOV than the $72.09 average for website shoppers.
This significant lift demonstrates how Terpli not only increases order volume but also encourages higher-value purchases.
The data highlights a clear trend; Terpli users spend more, engage more, and demonstrate greater loyalty. A higher AOV underscores that customers guided by Terpli are making more considered, higher-value selections, directly contributing to dispensary revenue growth.
Terpli’s increase in recommendations and engagement shows its ability to connect customers with the right products, building trust and satisfaction. This heightened engagement translates to increased loyalty signups, strengthening relationships and creating repeat customers. These loyal customers visit more often, spend more consistently, and increase both transaction frequency and basket size.
By driving engagement, loyalty, and frequent purchases, Terpli enables dispensaries to establish a cycle of sustained growth. The metrics speak for themselves; Terpli equips dispensaries to cultivate a loyal, high-value customer base that supports long-term success.
Future Growth Opportunities
Illinois’ cannabis market is rapidly evolving, requiring dispensaries to adapt to shifting regulations, growing competition, and rising customer expectations. To meet these challenges, Terpli helps dispensaries create seamless shopping experiences by translating its personalized, data-driven recommendations into both online and in-store environments.
Through innovations like kiosk integration, Terpli ensures customers receive tailored product suggestions regardless of how they shop. This approach enhances engagement, supports compliance, and positions dispensaries for sustainable growth in a dynamic market.
Experience The Difference Yourself
Illinois dispensaries ready to elevate their customer experience and drive sustainable growth can turn to Terpli for a proven solution. With its intuitive tools and data-driven insights, Terpli makes it easy to engage customers, streamline operations, and stand out in a competitive market.
Book a demo today and discover how Terpli’s AI-powered budtender can transform your dispensary’s success.
Illinois’ cannabis market is rapidly expanding, creating opportunities and challenges for dispensaries. Staying competitive while managing evolving regulations and catering to a diverse customer base demands innovative solutions.
With Terpli’s AI-powered budtender, Illinois dispensaries can:
Connect with customers through data-driven, personalized recommendations.
Gain insights to foster engagement and increase customer loyalty.
Drive sustainable growth by leveraging actionable data and technology.
The Challenge
Illinois dispensaries face intense competition and must constantly adapt to thrive in a growing market. Serving a wide range of customers, from first-time users to seasoned enthusiasts, requires more than a one-size-fits-all approach. Through countless conversations we’ve had with retailers across the country, and pulling from industry data, Terpli has learned that:
The market is increasingly crowded, with new players regularly entering the space, making differentiation critical.
Customer diversity demands precise, personalized recommendations to meet varying preferences and motivations.
Complex and evolving regulations create operational burdens that dispensaries must manage while maintaining customer satisfaction.
Over 80% of cannabis sales involve technology, with 50-75% happening online. In-store customers often use kiosks, removing the traditional budtender experience from many transactions.
Without the right tools, these challenges can lead to low Average Order Values (AOV), missed opportunities for customer loyalty, and high browsing-to-purchase ratios. Terpli directly addresses these issues with insights that elevate the customer experience while supporting compliance.
The Solution
Terpli empowers Illinois dispensaries with an AI-powered budtender that delivers personalized customer engagement while simplifying operations. By integrating seamlessly with existing systems, Terpli helps dispensaries enhance the customer journey and optimize their business strategies.
Personalized Recommendations: Terpli guides customers through a quick, interactive quiz to match them with products tailored to their preferences (e.g., relaxation, focus).
Data-Driven Insights: Using lab data, terpene profiles, and real customer feedback, Terpli provides scientifically backed recommendations that customers trust.
Inventory Optimization: Near real-time insights help dispensaries adjust their offerings, avoid overstock, and capitalize on high-demand products.
Customer Confidence: Terpli’s transparent, data-driven approach builds trust, ensuring customers feel confident in their choices.
With Terpli, dispensaries can drive higher engagement, boost Average Order Values (AOV), and foster lasting customer loyalty.
The Results
Comparing the first five months of the year, to the next, Illinois dispensaries using Terpli saw substantial improvements across key performance indicators, showcasing the platform’s ability to drive engagement, boost revenue, and increase customer loyalty.
Additional metrics illustrating Terpli’s impact include:
Revenue Per Location: Monthly revenue per location grew by 223%, increasing from an average of $3,080/mo. in the first five months to nearly $10,000 per month per location in the latter half of the year, a return of over 30x ROI.
Order Volume: Average monthly orders per location nearly tripled, rising from 33 to 100 (+197.8%).
Engagement Metrics: Recommendations per month per location rose from 561 to 767, reflecting a 36.7% increase in engagement.While engagement only rose about 40%, both orders and revenue increased well over 200%, demonstrating extremely high-value and repeat customers engaging with Terpli.
Loyalty Growth: Monthly loyalty signups per location climbed from 7.83 to 11.15, a growth of 42.5%, fostering deeper customer retention and accounting for nearly 15% of all loyalty signups on a monthly basis.
Terpli’s personalized recommendations are central to these results. By matching customers with products that align with their preferences, Terpli fosters meaningful engagement and drives increased spending. Dispensaries using Terpli reported an
Average Order Value (AOV) of $102.19— 41.75% higher AOV than the $72.09 average for website shoppers.
This significant lift demonstrates how Terpli not only increases order volume but also encourages higher-value purchases.
The data highlights a clear trend; Terpli users spend more, engage more, and demonstrate greater loyalty. A higher AOV underscores that customers guided by Terpli are making more considered, higher-value selections, directly contributing to dispensary revenue growth.
Terpli’s increase in recommendations and engagement shows its ability to connect customers with the right products, building trust and satisfaction. This heightened engagement translates to increased loyalty signups, strengthening relationships and creating repeat customers. These loyal customers visit more often, spend more consistently, and increase both transaction frequency and basket size.
By driving engagement, loyalty, and frequent purchases, Terpli enables dispensaries to establish a cycle of sustained growth. The metrics speak for themselves; Terpli equips dispensaries to cultivate a loyal, high-value customer base that supports long-term success.
Future Growth Opportunities
Illinois’ cannabis market is rapidly evolving, requiring dispensaries to adapt to shifting regulations, growing competition, and rising customer expectations. To meet these challenges, Terpli helps dispensaries create seamless shopping experiences by translating its personalized, data-driven recommendations into both online and in-store environments.
Through innovations like kiosk integration, Terpli ensures customers receive tailored product suggestions regardless of how they shop. This approach enhances engagement, supports compliance, and positions dispensaries for sustainable growth in a dynamic market.
Experience The Difference Yourself
Illinois dispensaries ready to elevate their customer experience and drive sustainable growth can turn to Terpli for a proven solution. With its intuitive tools and data-driven insights, Terpli makes it easy to engage customers, streamline operations, and stand out in a competitive market.
Book a demo today and discover how Terpli’s AI-powered budtender can transform your dispensary’s success.
Kellie Fitzgerald
E-Commerce Manager, MariMed
"Terpli is a key piece of our ecommerce strategy and has not only grown our AOV as promised, but Eric and Peter have become trusted partners in our marketing landscape. I always look forward to our reporting calls (how often can you say that?) because of their great energy, vast knowledge, and forward-thinking mindset. Terpli is the real deal!"
Kellie Fitzgerald
E-Commerce Manager, MariMed
"Terpli is a key piece of our ecommerce strategy and has not only grown our AOV as promised, but Eric and Peter have become trusted partners in our marketing landscape. I always look forward to our reporting calls (how often can you say that?) because of their great energy, vast knowledge, and forward-thinking mindset. Terpli is the real deal!"
