Case Study
Jan 20, 2025
AI Transforms Missouri Cannabis Sales with 19% Larger Carts
Missouri's cannabis market is thriving, reaching $1.4 billion in less than two years of recreational sales. Terpli's AI-powered tools empower dispensaries to meet diverse customer needs, navigate price compression, and maintain compliance while increasing customer loyalty. By driving a 19% higher average order value and boosting engagement, Terpli positions dispensaries for sustained growth in this competitive market.
Missouri's cannabis market has experienced remarkable growth since the legalization of medical cannabis in 2018 and the commencement of recreational sales in February 2023. In less than two years of legal recreational sales, the industry has expanded to a $1.4 billion market, outperforming states with longer histories of legalization, such as Arizona, Colorado, and Nevada.
This rapid expansion presents dispensaries with both significant opportunities and complex challenges. To remain competitive, operators must navigate a diverse customer base, optimize operational efficiency, and comply with evolving regulations.
Terpli's AI-powered tools enable Missouri dispensaries to:
Deliver personalized recommendations to improve customer engagement.
Provide insights to simplify operations and increase loyalty.
Support growth through technology designed for Missouri’s cannabis market.
The Challenge
Missouri dispensaries face a rapidly growing cannabis market with significant challenges. Adapting to customer needs and market demands requires more than standard approaches. From working closely with retailers and analyzing market trends, Terpli has found that dispensaries in Missouri face several key challenges:
Supply and Demand Imbalance: Recreational cannabis sales in February 2023 caused demand surges, supply shortages, and higher wholesale prices in the early days of adult-use, followed by a decline in recent months as supply has grown.
Customer Expectations: A mix of medical patients and recreational users requires precise recommendations to meet diverse needs.
Price Compression: Retail prices have dropped nearly 40%, pressuring dispensaries to maintain profitability.
Regulatory Complexity: New taxes, packaging and licensing requirements, like microbusiness licenses, add compliance burdens.
Product Quality Concerns: Recent recalls of hemp-derived THC revealed gaps in product safety and transparency.
Without the right tools, dispensaries face risks like lost revenue, low conversion rates, and weak customer loyalty. Terpli tackles these challenges by providing insights, tailored recommendations, and compliance-friendly solutions.
The Solution
Missouri’s cannabis market requires dispensaries to provide exceptional customer experiences while staying operationally efficient. Terpli delivers the tools needed to meet these demands and overcome the state’s unique challenges.
By combining AI-driven technology with deep market insights, Terpli helps dispensaries:
Guide Every Customer’s Purchase: Terpli identifies products that align with customers’ goals—whether for managing pain, enhancing relaxation, or simply enjoying recreational use. This ensures every shopper finds a product tailored to their preferences.
Make Smarter Decisions with Data: By analyzing customer behavior, product performance, and lab data, Terpli empowers dispensaries to confidently recommend products and optimize inventory decisions.
Manage Stock Proactively: Terpli’s tools anticipate demand, helping dispensaries avoid empty shelves during peak times and reduce overstock on slower-moving products.
Build Customer Trust: Providing clear product information—from cannabinoid content to terpene profiles—gives customers confidence in their choices and solidifies dispensaries as trusted advisors in the cannabis space.
With Terpli’s support, Missouri dispensaries can strengthen customer loyalty, improve operational efficiency, and adapt to a rapidly evolving market.
The Results
The data highlights Terpli’s transformative impact on Missouri dispensaries. Over the past months, key performance metrics demonstrate significant growth and customer engagement:
Revenue Per Location: Terpli user revenue surged to an average of $11,000 in direct revenue per location, contributing to a total same-day revenue of $1M across all locations. This reflects an impressive growth rate of 324% per month per location and an ROI of 24x on average, showcasing the scalability and effectiveness of Terpli’s tools.
Order Growth: Total monthly orders across all locations peaked at over 2,800, with an average increase from 16 orders per month, per location, to 87 orders per month, per location. This represents a remarkable increase of 439% in 2024.
Sign-Ups and Loyalty Growth: Sign-ups are now averaging 17 signups per month, per location— an almost a 10% increase over the period. Terpli’s loyalty tools helped drive deeper customer retention and repeat purchases, solidifying dispensary relationships.
Conversion Rates: Conversion rates from recommendations to purchases grew significantly, rising to 24% average conversion. This remarkable improvement showcases Terpli’s ability to drive high-value transactions and convert customer interest into purchases effectively and outperform websites.
Terpli users achieved a 19% higher Average Order Value (AOV) compared to website shoppers, reflecting greater customer confidence and increased spending per transaction. By boosting revenue, orders, engagement, and loyalty, Terpli positions Missouri dispensaries for sustained growth and long-term success.
Future Growth Opportunities
Missouri’s cannabis market is evolving rapidly, pushing dispensaries to adapt to shifting regulations, increased competition, and changing customer needs. Terpli helps dispensaries navigate these challenges by offering tools that deliver personalized recommendations and data-driven insights across both in-store and online shopping experiences.
As recreational cannabis continues to gain popularity, Terpli positions dispensaries to grow with solutions like enhanced loyalty programs and expanded customer education tools. By fostering trust and building engagement, Terpli empowers dispensaries to stay competitive and achieve long-term success in Missouri’s dynamic market.
Experience The Difference Yourself
Missouri dispensaries are experiencing the impact of Terpli’s AI-driven platform, which enhances customer engagement, streamlines operations, and fuels sustainable growth. By combining personalized recommendations, actionable insights, and effective loyalty tools, Terpli empowers dispensaries to excel in Missouri’s competitive cannabis landscape.
Ready to take your dispensary to the next level? Book a demo today and see how Terpli’s AI-powered budtender can help you achieve measurable growth and build lasting customer loyalty.
Missouri's cannabis market has experienced remarkable growth since the legalization of medical cannabis in 2018 and the commencement of recreational sales in February 2023. In less than two years of legal recreational sales, the industry has expanded to a $1.4 billion market, outperforming states with longer histories of legalization, such as Arizona, Colorado, and Nevada.
This rapid expansion presents dispensaries with both significant opportunities and complex challenges. To remain competitive, operators must navigate a diverse customer base, optimize operational efficiency, and comply with evolving regulations.
Terpli's AI-powered tools enable Missouri dispensaries to:
Deliver personalized recommendations to improve customer engagement.
Provide insights to simplify operations and increase loyalty.
Support growth through technology designed for Missouri’s cannabis market.
The Challenge
Missouri dispensaries face a rapidly growing cannabis market with significant challenges. Adapting to customer needs and market demands requires more than standard approaches. From working closely with retailers and analyzing market trends, Terpli has found that dispensaries in Missouri face several key challenges:
Supply and Demand Imbalance: Recreational cannabis sales in February 2023 caused demand surges, supply shortages, and higher wholesale prices in the early days of adult-use, followed by a decline in recent months as supply has grown.
Customer Expectations: A mix of medical patients and recreational users requires precise recommendations to meet diverse needs.
Price Compression: Retail prices have dropped nearly 40%, pressuring dispensaries to maintain profitability.
Regulatory Complexity: New taxes, packaging and licensing requirements, like microbusiness licenses, add compliance burdens.
Product Quality Concerns: Recent recalls of hemp-derived THC revealed gaps in product safety and transparency.
Without the right tools, dispensaries face risks like lost revenue, low conversion rates, and weak customer loyalty. Terpli tackles these challenges by providing insights, tailored recommendations, and compliance-friendly solutions.
The Solution
Missouri’s cannabis market requires dispensaries to provide exceptional customer experiences while staying operationally efficient. Terpli delivers the tools needed to meet these demands and overcome the state’s unique challenges.
By combining AI-driven technology with deep market insights, Terpli helps dispensaries:
Guide Every Customer’s Purchase: Terpli identifies products that align with customers’ goals—whether for managing pain, enhancing relaxation, or simply enjoying recreational use. This ensures every shopper finds a product tailored to their preferences.
Make Smarter Decisions with Data: By analyzing customer behavior, product performance, and lab data, Terpli empowers dispensaries to confidently recommend products and optimize inventory decisions.
Manage Stock Proactively: Terpli’s tools anticipate demand, helping dispensaries avoid empty shelves during peak times and reduce overstock on slower-moving products.
Build Customer Trust: Providing clear product information—from cannabinoid content to terpene profiles—gives customers confidence in their choices and solidifies dispensaries as trusted advisors in the cannabis space.
With Terpli’s support, Missouri dispensaries can strengthen customer loyalty, improve operational efficiency, and adapt to a rapidly evolving market.
The Results
The data highlights Terpli’s transformative impact on Missouri dispensaries. Over the past months, key performance metrics demonstrate significant growth and customer engagement:
Revenue Per Location: Terpli user revenue surged to an average of $11,000 in direct revenue per location, contributing to a total same-day revenue of $1M across all locations. This reflects an impressive growth rate of 324% per month per location and an ROI of 24x on average, showcasing the scalability and effectiveness of Terpli’s tools.
Order Growth: Total monthly orders across all locations peaked at over 2,800, with an average increase from 16 orders per month, per location, to 87 orders per month, per location. This represents a remarkable increase of 439% in 2024.
Sign-Ups and Loyalty Growth: Sign-ups are now averaging 17 signups per month, per location— an almost a 10% increase over the period. Terpli’s loyalty tools helped drive deeper customer retention and repeat purchases, solidifying dispensary relationships.
Conversion Rates: Conversion rates from recommendations to purchases grew significantly, rising to 24% average conversion. This remarkable improvement showcases Terpli’s ability to drive high-value transactions and convert customer interest into purchases effectively and outperform websites.
Terpli users achieved a 19% higher Average Order Value (AOV) compared to website shoppers, reflecting greater customer confidence and increased spending per transaction. By boosting revenue, orders, engagement, and loyalty, Terpli positions Missouri dispensaries for sustained growth and long-term success.
Future Growth Opportunities
Missouri’s cannabis market is evolving rapidly, pushing dispensaries to adapt to shifting regulations, increased competition, and changing customer needs. Terpli helps dispensaries navigate these challenges by offering tools that deliver personalized recommendations and data-driven insights across both in-store and online shopping experiences.
As recreational cannabis continues to gain popularity, Terpli positions dispensaries to grow with solutions like enhanced loyalty programs and expanded customer education tools. By fostering trust and building engagement, Terpli empowers dispensaries to stay competitive and achieve long-term success in Missouri’s dynamic market.
Experience The Difference Yourself
Missouri dispensaries are experiencing the impact of Terpli’s AI-driven platform, which enhances customer engagement, streamlines operations, and fuels sustainable growth. By combining personalized recommendations, actionable insights, and effective loyalty tools, Terpli empowers dispensaries to excel in Missouri’s competitive cannabis landscape.
Ready to take your dispensary to the next level? Book a demo today and see how Terpli’s AI-powered budtender can help you achieve measurable growth and build lasting customer loyalty.
Missouri's cannabis market has experienced remarkable growth since the legalization of medical cannabis in 2018 and the commencement of recreational sales in February 2023. In less than two years of legal recreational sales, the industry has expanded to a $1.4 billion market, outperforming states with longer histories of legalization, such as Arizona, Colorado, and Nevada.
This rapid expansion presents dispensaries with both significant opportunities and complex challenges. To remain competitive, operators must navigate a diverse customer base, optimize operational efficiency, and comply with evolving regulations.
Terpli's AI-powered tools enable Missouri dispensaries to:
Deliver personalized recommendations to improve customer engagement.
Provide insights to simplify operations and increase loyalty.
Support growth through technology designed for Missouri’s cannabis market.
The Challenge
Missouri dispensaries face a rapidly growing cannabis market with significant challenges. Adapting to customer needs and market demands requires more than standard approaches. From working closely with retailers and analyzing market trends, Terpli has found that dispensaries in Missouri face several key challenges:
Supply and Demand Imbalance: Recreational cannabis sales in February 2023 caused demand surges, supply shortages, and higher wholesale prices in the early days of adult-use, followed by a decline in recent months as supply has grown.
Customer Expectations: A mix of medical patients and recreational users requires precise recommendations to meet diverse needs.
Price Compression: Retail prices have dropped nearly 40%, pressuring dispensaries to maintain profitability.
Regulatory Complexity: New taxes, packaging and licensing requirements, like microbusiness licenses, add compliance burdens.
Product Quality Concerns: Recent recalls of hemp-derived THC revealed gaps in product safety and transparency.
Without the right tools, dispensaries face risks like lost revenue, low conversion rates, and weak customer loyalty. Terpli tackles these challenges by providing insights, tailored recommendations, and compliance-friendly solutions.
The Solution
Missouri’s cannabis market requires dispensaries to provide exceptional customer experiences while staying operationally efficient. Terpli delivers the tools needed to meet these demands and overcome the state’s unique challenges.
By combining AI-driven technology with deep market insights, Terpli helps dispensaries:
Guide Every Customer’s Purchase: Terpli identifies products that align with customers’ goals—whether for managing pain, enhancing relaxation, or simply enjoying recreational use. This ensures every shopper finds a product tailored to their preferences.
Make Smarter Decisions with Data: By analyzing customer behavior, product performance, and lab data, Terpli empowers dispensaries to confidently recommend products and optimize inventory decisions.
Manage Stock Proactively: Terpli’s tools anticipate demand, helping dispensaries avoid empty shelves during peak times and reduce overstock on slower-moving products.
Build Customer Trust: Providing clear product information—from cannabinoid content to terpene profiles—gives customers confidence in their choices and solidifies dispensaries as trusted advisors in the cannabis space.
With Terpli’s support, Missouri dispensaries can strengthen customer loyalty, improve operational efficiency, and adapt to a rapidly evolving market.
The Results
The data highlights Terpli’s transformative impact on Missouri dispensaries. Over the past months, key performance metrics demonstrate significant growth and customer engagement:
Revenue Per Location: Terpli user revenue surged to an average of $11,000 in direct revenue per location, contributing to a total same-day revenue of $1M across all locations. This reflects an impressive growth rate of 324% per month per location and an ROI of 24x on average, showcasing the scalability and effectiveness of Terpli’s tools.
Order Growth: Total monthly orders across all locations peaked at over 2,800, with an average increase from 16 orders per month, per location, to 87 orders per month, per location. This represents a remarkable increase of 439% in 2024.
Sign-Ups and Loyalty Growth: Sign-ups are now averaging 17 signups per month, per location— an almost a 10% increase over the period. Terpli’s loyalty tools helped drive deeper customer retention and repeat purchases, solidifying dispensary relationships.
Conversion Rates: Conversion rates from recommendations to purchases grew significantly, rising to 24% average conversion. This remarkable improvement showcases Terpli’s ability to drive high-value transactions and convert customer interest into purchases effectively and outperform websites.
Terpli users achieved a 19% higher Average Order Value (AOV) compared to website shoppers, reflecting greater customer confidence and increased spending per transaction. By boosting revenue, orders, engagement, and loyalty, Terpli positions Missouri dispensaries for sustained growth and long-term success.
Future Growth Opportunities
Missouri’s cannabis market is evolving rapidly, pushing dispensaries to adapt to shifting regulations, increased competition, and changing customer needs. Terpli helps dispensaries navigate these challenges by offering tools that deliver personalized recommendations and data-driven insights across both in-store and online shopping experiences.
As recreational cannabis continues to gain popularity, Terpli positions dispensaries to grow with solutions like enhanced loyalty programs and expanded customer education tools. By fostering trust and building engagement, Terpli empowers dispensaries to stay competitive and achieve long-term success in Missouri’s dynamic market.
Experience The Difference Yourself
Missouri dispensaries are experiencing the impact of Terpli’s AI-driven platform, which enhances customer engagement, streamlines operations, and fuels sustainable growth. By combining personalized recommendations, actionable insights, and effective loyalty tools, Terpli empowers dispensaries to excel in Missouri’s competitive cannabis landscape.
Ready to take your dispensary to the next level? Book a demo today and see how Terpli’s AI-powered budtender can help you achieve measurable growth and build lasting customer loyalty.
David Craig
VP of Marketing, From the Earth | Illicit Gardens
Terpli has streamlined online ordering by saving customers time, providing AI driven recommendations, and increasing conversion rates. For the canna-curious, it’s been a welcome tool for education on which products may be best suited for their individual preferences. Dispensary menus can be difficult to navigate, and Terpli takes out all the guesswork.
David Craig
VP of Marketing, From the Earth | Illicit Gardens
Terpli has streamlined online ordering by saving customers time, providing AI driven recommendations, and increasing conversion rates. For the canna-curious, it’s been a welcome tool for education on which products may be best suited for their individual preferences. Dispensary menus can be difficult to navigate, and Terpli takes out all the guesswork.
