How Sozo leveraged Terpli for a 9.7x return on investment

The Sozo Story

Sozo's vision of excellence is rooted in creating a different kind of cannabis company that prioritizes people as much as plants. They imbue this vision through investment into education, community and quality. Business continues to expand for Sozo as they opened their sixth location to capture more market share.

The Michigan market boom was slowing post-COVID, and competition was fierce. Sozo sought out a way to differentiate themselves by improving their journey for online customers.

The next objective: boosting performance online, growing loyal customers, and better understanding what their customers want from the retail experience to adhere to educated, convenience customers that continued to fuel the market.

The Goal

After some discovery sessions with the Sozo management team, it was clear they were a perfect candidate for Terpli and our online solution boosted with Alpine IQ. The primary mission for these six dispensaries was to:

• Improve their online conversions

• Get their customers to come back faster

• Grow their base of loyalty members through Alpine IQ.

Action

We sought out the best way to improve the experience for Sozo's online customers by analyzing their website and exploring the optimal ways to implement Terpli for maximum impact. We integrated Terpli's plugin budtender on top of Sozo's menu to provide product guidance for consumers while browsing options, as well as Terpli's full-page embedded budtender to capture customers from the main landing page.

By selectively placing Terpli on key areas of the website, we were able to drive meaningful engagement from shoppers, guiding them to products personalized to their desired criteria (effects, product types, potency, and price) through a quick and simple interactive experience, all while capturing valuable zero-party data to help Sozo understand what exactly their customers want from the products on shelves.

Results

Through Alpine IQ's dashboard, we were able to track and analyze exactly how customers behaved after performing key actions related to Terpli's product—such as getting a recommendation or leaving a review. Given how fickle cannabis customers can be, the results were thrilling as we found Terpli had an incredibly positive impact in converting new customers, getting them to return faster, and growing Sozo's community of loyalty

Overall. Over the 2 months from Aug-September, Terpli provided 1,527 recommendations for 863 unique users, and facilitated 206 reviews from 31 unique users. In total, Terpli helped generate $32,554.41 across 1,068 orders

Customer Revenue. While the customer revenue for existing clients only saw a 6% increase compared to non-terpli users, customer revenue for new clients increased by 42% ($134.50 monthly revenue compared to $191.08 monthly revenue for new customers)

• +42% order value for new customers

Customer Retention. Terpli saw a big improvement with customer retention across all clients, decreasing the days until return from 20.74 for non-terpli users down to 13.64 days for terpli-users. This number improved even further, nearly halving the time until customers return (from 10.74 days to 5.85 days).

• 3x faster for customers to return

Loyalty Growth. Through the seamless integration between Terpli and Alpine IQ, Sozo was able to faciliate a large increase in loyalty sign-ups by facilitating rewards to customers for getting recommendations and leaving reviews. Of the 159 loyalty sign-ups, Terpli contributed 32, signing up more than 20% of all members through the duration of our case study.

Conclusion

If you're looking for the same success that Sozo had with customer conversion, retention, and loyalty, chat with a Terpli expert. Chances are you're leaving money on the table by losing customers in your menu We're here to help you improve revenue for your business by optimizing your customer journey online.